Tuesday, March 23, 2010

Interactive Content

Today has been a real blast. The Book Design website is live (although unless you read this blog you wouldn't know that yet as we haven't blasted it to the rest of the world!)

We really do want to blast it off well and have decided to incorporate the big launch with our Easter promo. So today we've developed an interactive Easter Egg. You'll be able to go into our website to colour and decorate your own Easter Egg, then save it and show it off to others.

That's all turned out to be the easy bit - the main problem I've been having is setting up an email newsletter so we can broadcast this with our brand attached. Would you believe it! Website done (big tick - easy) Interactive Content done (big tick - easy) Email (oh how hard can this be!)

Has anyone got any helpful ideas, we run a filemaker database and I'd love to be able to send the email directly from here.

Just as well I'm up to the challenge - next week should be exciting.

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