Mid last year I attended the Future of the Book conference and remember sitting there thinking WOW! this interactive ebook thing could really go somewhere.
Imagine what would happen to a students' learning experience if they had everything they need at their finger tips. All the reference material and lecture notes on the spot at the lecture they are attending, while they're attending it. Plus it would be content enriched so you had a inspirational viewing experience.
The motivation and enthusiasm this creates would be awesome. Plus as a student you wouldn't be anywhere near as weighed down by carrying a bag of books (that's the tired old ladies thought though, not some young fit thing).
I've now just seen how this can happen with the ipad. Someone was inside my head that day and now they've written an article about it. It's worth checking out the vision.
http://digitalbookworld.com/2010/o-brave-new-ebook/
Now we are looking forward to designing in this medium and being part of making it happen. It's gonna be a great new world.