The secret is one I can't wait to share as it's caused me a lot of grey hair!
Being a director of a company called Carpe Diem you'd think I'd have cottoned on earlier!
We needed to look at things totally different. I wanted to find out more about our clients and tweet to make contact with them. When really it's not publishers who are tweeting, but their marketing departments. So the conversations were all one sided and we just got bombarded with marketing material. Thus the grey hair and I was getting a bit bored.
I'd totally missed the point! We need to follow people who will interest our clients.
I'd totally missed the point! We need to follow people who will interest our clients.
I set about looking up designers and information on typography and digital publishing, following people who could inspire us.
It's awesome! Now every day is a treat. There is so much great stuff out there and I find myself getting side tracked continually and totally distracted enjoying the feast.
It's awesome.
It's awesome! Now every day is a treat. There is so much great stuff out there and I find myself getting side tracked continually and totally distracted enjoying the feast.
It's awesome.